Designing your company website can be a challenging proposition. You’ve got to juggle the expectations of many stakeholders, and you can often hit obstacles that prevent new ideas from emerging.
I was the design manager for a large company website for nearly six years, and during that time, I found myself losing perspective of what our target audiences really needed. Call it “tunnel vision.” When you work on the same website, it often helps to take a step back and think through new approaches. That’s the purpose of this blog post.
What follows are some tips, tricks, shortcuts and general advice for creating great website design. Can you try any of these to take your web design to the next level?
1) Design in shades of gray, then add color
If your web designer creates wireframes prior to visual designs, then you know the value of starting with shades of gray. Turn your wireframe into a grayscale visual design, add your photography, then carefully add color to design elements one at a time.
This will prevent an “overdesigned” website and help to place prominence on just the items that need it.
2) Use Keynote (Mac) to create rapid page prototypes
You don’t need Photoshop to create rapid prototypes of web pages, landing pages, call to actions or other web interface elements. There’s an entire underground movement around using Keynote (that’s Apple’s version of PowerPoint) to create mockups.
There’s even an online repository containing user interface design templates for wireframing, prototyping and testing mobile and web apps in Keynote.
Read Full Article Here: http://blog.hubspot.com/marketing/web-design-tips
Related Article: Some Basic Tips for Web Design Graphic Elements